Marketing 5/6/09

Introduce the Advertising Campaign project

Start Ad campaign project (Step 1)

Marketing 4/28/09

1.  Trade and grade 19.1 reading activity/enrichment handout

2.  “Sell & Spin:  A History of Advertising” video (100 minutes)

• Reflection assignment to follow the video (tomorrow)

Tentative plan for the week:

Wednesday:  finish video; reflection assignment

Thursday:  19.2 “Media Measurement & Rates”

Friday:  Chapter 20 “Print Advertisements”

Marketing 4/27/09 (Monday, Week 7)

1.  Trade and grade chapter 18 handouts.

2.  Read 19.1 “Advertising Media”

• Reading Activity
• Enrichment

3.  Video:  The History of Advertising

Marketing 4/20/09

1.  Entrepreneurship test (ExamView)

• Please print 4 pages per sheet and hand in

2.  Presentations (promotional mix)

3.  Discuss Tuesday – Thursday (substitute teacher days)

• “Merchants of Cool” video
• Chapter 18:  Visual Merchandising & Display

Marketing 4/16/09

Today:

1.  Finish your product/service promotion mix strategies.

2.  Create a PowerPoint to present to your classmates.  I have a PowerPoint slide with the objectives I will show you.  You will be presenting after the test tomorrow.

3.  Go to ExamView and practice your entrepreneurship test.  You have a hard copy, so record the answers when you view your results.  TEST WILL BE TOMORROW at the beginning of class.

4.  Reminder:  your notes from the cereal aisle visit are due tomorrow at the beginning of the hour.  Refer to page 359 for instructions (see “think and write”)

Marketing 4/2/08 (Wednesday)

1.  Unit 4 Lesson 5:  Development of an Entrepreneurial Mind-Set or “E” Think

2.  Business idea discussion/action (handout)

Marketing 4/1/08 (Tuesday)

Today:

Unit 4

Lesson 4 and Lesson 5

Marketing 3/31/08 (Monday) Week 4

Unit 4

Lesson 3:  Leadership

Lesson 4:  Communication & Social Skills

Marketing 3/28/08 (Friday)

Unit 4

Decision-Making/Problem Solving

Develop ideas for your business (use the handout “Evaluate Your Idea”)

Marketing 3/27/08 (Thursday)

Today:

Unit 4

Lesson 1:  The Power of Attitude (finish)

Lesson 2:  Decision-Making & Problem Solving